About Us

The Downtown Roseville Merchants, Inc. is a 501(c)6 association representing the merchants in Downtown Roseville. While any business in Roseville can apply for membership, the association focuses on the four main downtown corridor areas: Vernon Street, Historic Old Town, Riverside, and Atlantic Street.

Our Board of Directors is heavily involved in Roseville and the level of involvement depends on issues at hand and current committees, commissions, and interests of the board members. This may include serving on various committees of the Roseville Chamber of Commerce, serving on numerous ad-hoc committees of the City of Roseville, some members are appointed by City Council to boards and commissions. We are a major player in Venues On Vernon, Property Business Improvement District (PBID), Arts & Entertainment committees, parade committees, and many more.

If you want to contact our leadership, please click on Contact Us

Vision Statement

“Our vision is to be a welcoming destination where the community and visitors experience history, culture, shopping, dining, and entertainment via the unique venues located in the Heart of Roseville.”

Mission Statement

“Our mission is to focus on:

• Marketing and promoting Downtown Roseville

• Increasing membership

• Education and training opportunities for our membership

• Collaboration with the City of Roseville

• Building synergy in our merchant community”